Compelling Brand Stories Foster Loyalty; Loud Promotions Drive Short-Term Results: Rubeena Singh and Ruksheen Palia
With the festive season upon us the expectation is that it will be better than last year. So brands will ...
The Art of Creating Holiday-Themed Content That Doesn’t Feel Gimmicky
If you look at how advertising has changed over time, it is a learning experience - for the most part ...
IAS unveils First-to-Market Meta Optimization Solution for Advertisers
Delhi: Integral Ad Science, a global media measurement and optimization platform, has announced a groundbreaking test with Meta, introducing a ...
Pitchfork Partners to lead Strategic Communications for Ashley Madison in India
Mumbai-based communications agency Pitchfork Partners Strategic Consulting LLP has been appointed as the strategic communication counsel for Ashley Madison, the ...
JSW MG Motor launches ‘Live Business Class’ campaign for MG Windsor
Gurgaon: JSW MG Motor India has unveiled an exciting new campaign for India’s first Intelligent CUV, the MG Windsor, in ...
Hemant Jain Takes Over as President of PHDCCI, Rajeev Juneja as Senior Vice President, and Anil Gupta as Vice President
New Delhi : Hemant Jain has taken charge as the new President of PHDCCI, effective 10th October 2024. He succeeds ...
Star Cement’s new campaign by VML seeks to inspire and promote community pride in North-East
Mumbai: VML, a global marketing transformation agency, has launched the 'Har Ghar Mein Star' campaign for Star Cement, a leading ...
YesMadam and Shraddha Kapoor promote trust and togetherness in new campaign
Mumbai: Bootstrapped YesMadam, a home salon service provider, is back this Diwali with a heartfelt campaign featuring Bollywood star Shraddha ...
Birla Opus features Vicky Kaushal and Rashmika Mandanna in ‘Naye Zamane Ka Naya Paint’ campaign
Mumbai: Birla Opus Paints, a new entrant in the decorative paints sector under Aditya Birla Group’s Grasim Industries, has launched ...
OTTplay Changemakers Awards 2024 to honor South Indian Cinema trailblazers
Mumbai: OTTplay, an AI-based recommendation engine and Super OTT App, is gearing up for the second edition of the OTTplay ...
