When Advertising Becomes Education: The New Role of Marketing in Direct Selling
For decades, advertising was built on persuasion. The goal was simple: attract attention, trigger emotion, and drive action. In many ...
Alphabet beats Q4 estimates, flags massive AI Capex Push for 2026; shares slip
Alphabet reported a strong fourth-quarter performance on Wednesday, beating Wall Street expectations on both revenue and profit, while warning of ...
Publicis expands working with cancer programme to advance support for 40 million employees
Mumbai: Publicis Groupe has announced the latest advancement in its Working With Cancer (WWC) initiative, reinforcing its mission to help ...
ElevenLabs raises $500M Series D at $11B valuation to scale conversational AI
Mumbai: ElevenLabs has raised $500 million in a Series D funding round, valuing the company at $11 billion, more than ...
Spikes Asia names McDonald’s as its 2026 Advertiser of the Year
Mumbai: Spikes Asia, APAC’s most prestigious award for creativity and marketing effectiveness, has announced McDonald’s as its 2026 Advertiser of ...
ThinkROI bags RSPL Group Digital Media Mandate across laundry & detergent category
New Delhi: ThinkROI, a fastest-growing results-driven digital media agency, has secured the digital marketing mandate for RSPL Group’s laundry and ...
Nike takes to Mumbai streets with ‘Born to Beat the Odds’ campaign celebrating self-belief among Indian athletes
Mumbai: As the Men’s T20 Cricket World Championships approach on home soil, Nike has unveiled ‘Born to Beat the Odds’, ...
FactSet unveils “Fluent in Finance” campaign to champion purpose-built AI for financial professionals
New York: FactSet, a global leader in financial intelligence and enterprise data solutions, has unveiled “Fluent in Finance,” a new ...
Nykaa Cosmetics’ Bridgerton Collection breaks records with rapid sell-out across categories
Mumbai: Nykaa Cosmetics’ limited-edition collaboration with global pop-culture phenomenon Bridgerton has emerged as a breakout commercial success, selling out within ...
JungleBerry will adopt a data-informed approach to marketing in 2026—but not a data-dominated one: Nitin Dhawan
JungleBerry is a D2C beauty and wellness brand rooted in the philosophy of blending authentic Ayurvedic principles with modern scientific ...
