Mumbai : Kaacon Sethi has stepped down from her role as Chief Marketing Officer at Dainik Bhaskar Group, bringing to a close a tenure spanning nearly 12 years with the organisation.
A seasoned marketing leader with over two decades of experience, Sethi played a pivotal role in shaping the group’s brand and marketing strategy across print and digital platforms. During her time at Dainik Bhaskar, she worked closely with advertisers to develop client-centric solutions and drive content-led offerings, aligning brand objectives with evolving audience expectations.
She was instrumental in integrating the organisation’s editorial strengths with marketing initiatives, helping unlock new revenue streams beyond traditional formats. Her efforts contributed to strengthening the group’s positioning in a rapidly transforming media landscape, where the convergence of content, distribution, and advertising has become increasingly critical.
Sethi’s expertise spans multiple sectors, including media, entertainment, and sports, with a strong foundation in both data-driven marketing and consumer insight-led storytelling. Prior to her leadership role at Dainik Bhaskar, she built her career across advertising and media agencies, working on major brands and developing a holistic understanding of brand building and communication strategy.
At Dainik Bhaskar Group, her mandate included driving brand positioning, enhancing audience engagement, and fostering synergy between print and digital ecosystems. Her leadership reflected a broader industry shift toward integrated, content-first marketing approaches aimed at delivering measurable business outcomes.
An Economics postgraduate from Patna University, Sethi is widely regarded for her ability to blend analytical thinking with creative strategy, making her a key contributor to the evolution of marketing within the Indian media industry.
Her departure marks the end of a significant chapter for Dainik Bhaskar Group, as the company continues to navigate the changing dynamics of the media and advertising ecosystem.
