Marketers miss out on measuring the full impact of marketing investments: WARC
Mumbai: As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined ...
Mumbai: As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined ...
Mumbai: Keeping in mind the forthcoming Lok Sabha elections, the Advertising Agencies Association of India (AAAI) and The Advertising Club ...
Network18’s TV news business has recorded a massive jump of 28% in its revenue in the fourth quarter of FY24. ...
OneVerse Gaming, a leading player in the gaming business, today announced the successful acquisition of PokerSaint, a leading online poker site. ...
Svish, a D2C brand in men’s grooming and hygiene, has announced its collaboration with renowned Indian cricketer Shikhar Dhawan. Dhawan, ...
Mumbai: While influencer marketing is recognised as a highly impactful form of contemporary marketing, similar to other marketing approaches, success ...
ORIX India, a leading financial services company, announced the appointment of Mr. Vivek Wadhera as its new Managing Director (MD) ...
Mumbai: Microsoft continues to dominate as the most imitated brand in phishing attacks, accounting for a staggering 38% of all ...
Mumbai: Disney Star, the official broadcaster of Tata IPL 2024, continues to see a rise in TV viewership for the ...
Mumbai: English business news channel ET NOW and Hindi Business News Channel ET NOW Swadesh from Times Network is set ...

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