McCain’s integrated campaign weaves a monsoon narrative across platforms
MUMBAI: McCain Foods India, a frozen food brand, is looking to reinvent what it calls the charm of a cozy ...
MIB acted against 18 OTT platforms for breaching content guidelines, says L Murugan
New Delhi: The government has initiated measures against 18 OTT platforms for breaching content guidelines, as stated by Minister of ...
Grievance Appellate Committees resolve 937 of 1,065 Cases since March 2023 inception
New Delhi: The Government of India, after extensive public consultations with relevant stakeholders, notified the Information Technology (Intermediary Guidelines and ...
Noise’s ‘Made of Noise’ campaign promotes accepting external voices while tuning into inner noise
Mumbai: Noise, a connected lifestyle brand, today released its latest brand campaign, “Made of Noise”, featuring its brand ambassadors cricketer ...
Short but Sweet: The Effectiveness of 30-Second Commercials
Since the subject of this article is 30 seconds of advertising, before I express anything about it, I would like ...
Saregama’s Q1 FY25 revenue from ops grew 26% Y-o-Y to reach Rs.2053 million
Mumbai: Saregama, a RPSG Group company, has announced its financial results for the quarter dnded 30 June, 2024. The company’s ...
GS Caltex | Kixx’s campaign celebrates how engine oil enhances vehicle performance, akin to friendships enriching lives
Mumbai: GS Caltex | Kixx, a manufacturer of premium lubricants/Petrochemicals and base oils, has launched the third edition of the ...
trueBrowns’ Rakhi Collection Video celebrates the bond of siblings
Mumbai: trueBrowns has launched its first Rakhi collection campaign video called ‘Threads of Memories’. The aim is to celebrate the ...
IPG Health’s Studio Rx leverages Adobe Firefly, Custom Models to quicken the process of a new brand identity creation
Mumbai: Part of the IPG Health network, Studio Rx is a global production company that partners with the healthcare brands, ...
Kulfi Collective names Nikita D’Souza as AVP – Marketing Communications
Nikita D’Souza has been elevated as Associate Vice President – Marketing Communications at Kulfi Collective. She previously positioned as Senior ...
