Digital rights revenue to make up for broadcast rights revenue for cinema remaining soft: 2024: Report
Mumbai: The 2024 Ficci EY report has noted that broadcast rights for films will remain soft as pay TV homes ...
Patanjali Kesh Kanti’s campaign celebrates the strength, spirit of women
Mumbai: Patanjali Kesh Kanti has unveiled its latest campaign #TootnaManaHai, with renowned actress Tamannaah Bhatia as the brand ambassador. This ...
Slice’s campaign invites South Indian consumers to savour the essence of uninhibited mango indulgence
Mumbai: Slice, today unveiled its first-ever campaign featuring its newly appointed brand ambassador Nayanthara. The summer campaign, 'Ras Aisa Ki ...
TVS Motor’s campaign ‘Protect Little Riders’ looks to create awareness on child safety
MUMBAI: TVS Motor Company (TVSM) - a global automaker that operates in the two and three-wheeler segments - today announced ...
ITC Engage’s campaign looks to show the essence of fragrance igniting passion
Mumbai: In a world bound by time constraints and everyday monotony, ITC Engage has in a campaign looked to create ...
Aamir Khan reunites with the Coca-Cola family after 17 years to ignite the spirit of youth by partnering with Charged by Thums Up
Mumbai: Charged by Thums Up, the all-new beverage brand from The Coca-Cola Company, has unveiled its new campaign "Mind Charged, ...
Hopscotch’s campaign ‘We get kids’ fashion’ urges parents to celebrate their kids’ fashion choices
Mumbai: Hopscotch a D2C destination for kids wear has launched their first ever brand campaign. The campaign – under the ...
Fireball Whisky India’s campaign celebrates a new kind of cheating
Mumbai: Fireball India is celebrating a new kind of cheating since Valentine's Day. Through a month-long campaign created by Fireball’s ...
L’Oréal Paris’ campaign looks to highlight the prowess of L’Oréal Paris Total Repair 5
Mumbai: L’Oréal Paris, a beauty brand, has unveiled its latest campaign showcasing the Total Repair 5 range. This campaign features ...
Navigating trust in the age of AI and deepfake technology: Shashi Shekhar Vempati
New Delhi: In a keynote address at the annual flagship summit on Branding and Marketing, hosted by ASSOCHAM, Shashi Shekhar ...
