Mumbai: L’Oréal Paris, a beauty brand, has unveiled its latest campaign showcasing the Total Repair 5 range. This campaign features actress Aishwarya Rai Bachchan, the global spokesperson for L’Oréal Paris, highlighting the prowess of L’Oréal Paris Total Repair 5 range to restore damaged hair. The campaign has been translated in seven languages – Hindi, English, Bengali, Marathi, Kannada, Punjabi and Telugu for better regional penetration.
The Total Repair 5 campaign will be launched across various digital platforms, television channels, social media platforms, in-store touchpoints and outdoor.
The L’Oréal Paris Total Repair 5 haircare range the company explains is specifically designed to address the five signs of damaged hair– frizz, breakage, dryness, stiff hair and split ends, without weighing it down. Recognizing that damaged hair often lacks the essential natural cement that fortifies it, the L’Oréal Laboratories have pioneered the revolutionary Keratin XS technology. Powered by up to 9% Repair concentrate + Keratin XS, L’Oréal Paris Total Repair 5 Range offers a comprehensive solution for damaged hair. This technology replicates the hair’s natural cement by incorporating the smallest form of Keratin XS, which deeply penetrates the hair fibres for faster repair, ensuring stronger and healthier hair from the very first application.
Dario Zizzi, General Manager, L’Oréal Paris India expressed his vision stating, “We are delighted to present our latest Campaign for the Total Repair 5 range. This campaign underscores our commitment to providing science-backed products to our consumers and celebrating beauty in all its forms. Total Repair 5 is an iconic franchise and has been loved by consumers for more than a decade for its repairing properties. It continues to live up to its promise of “5 problems, 1 solution” and thus remains a strong pillar in our portfolio. Through this campaign, we aim to inspire women across the country to embrace their hair confidently and trust L’Oréal Paris for expert care for their demanding hair needs. We firmly believe that every woman deserves the utmost care, and she is truly worth it!”
