Sony Sports showcases the never-say-die attitude that comes with sport
Sony Pictures’ sports network has released its brand film, focusing on sport being the university of life. It is a ...
Aalap Desai’s tgthr onboards Anadi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal as Founding Partners
tgthr - the agency founded by Aalap Desai, has introduced its creative leadership structure. The appointments unite a team of ...
Ogilvy India wins Global Grand Effie for “Cadbury Celebrations – Shah Rukh Khan My Ad”
The Global Best of the Best Effie Awards crown the most effective campaigns from all the Grand and Gold Effie ...
Tata Play lets brands split one ad slot for multiple audiences with Addressable Ads
Content distribution platform Tata Play has introduced Addressable Ads for linear television. The addressable TV advertising technology enables advertisers to selectively ...
Mamaearth celebrates seventh anniversary
Personal care brand Mamaearth is celebrating seven years of offering natural personal care products. The brand, with safe, toxin-free products, ...
Dentsu Creative explores trends for 2024; seeks the power of joy in the face of anxiety
Dentsu Creative has released its 2024 Trends Report, exploring the power of hope in a volatile world. Titled ‘The Futures ...
Tata Power says Embrace Mother Earth for there is no Plan B
Power company Tata Power has launched its brand film promoting the message of “Embrace Mother Earth. Love Our Planet. Switch ...
Ogilvy Mumbai Names Anurag Agnihotri ‘Chief Creative Officer – West’
Ogilvy Mumbai has elevated Anurag Agnihotri to Chief Creative Officer (West). He will report to the Ogilvy India CCOs, and ...
‘Our customers eventually become spokespersons for the brand’
Sid’s Farm, a premium dairy brand based in Telangana, was established in the year 2016 by Dr. Kishore Indukuri, an ...
Shashi Sinha: Why the Industry Cheers his Lifetime
The Advertising Agencies Association of India (AAAI) honoured industry veteran and IPG Mediabrands India CEO Shashi Sinha with its annual ...
