Personal care brand Mamaearth is celebrating seven years of offering natural personal care products. The brand, with safe, toxin-free products, has gained a loyal customer base owing to its purpose driven initiatives and innovative product offerings.
Some of the initiatives that the brand has championed are Plastic Positive and Plant Goodness and over the past seven years, the brand has stayed committed to delivering quality products to its consumers.
Some of its milestones are:
2016- Embarked upon the promise to provide toxin-free solutions for your children
2017- Extended portfolio to Personal Care
2018- Joined hands with actor Shilpa Shetty Kundra as an Investor and Brand Ambassador
2019- Launched Onion range
2020- Took on Plant Goodness Initiative
2021- Garnered following of 1 million on Instagram
2022- Launched toxin-free makeup up range
2023- Was among the top 15 Beauty and Personal Care brands in India as per Jefferies.
Ghazal Alagh, Co-Founder and Chief Innovation Officer, Honasa Consumer Ltd, said, “As I reflect over the years gone by, I am filled with joy and gratitude to our consumers, team and partners who have made every year better than the passing year. We promise to stay committed to our values and will strive harder to deliver on your evolving demands. We sincerely hope the bond with grows stronger in the coming years, and we will create a better world for us and our future generations.”
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