In a category where product communication has long leaned on functional demos and familiar tropes, Stovekraft has chosen a refreshingly different route. ...

Mumbai: Black Dog Soda has announced acclaimed global actor Emilia Clarke as the new face of the brand, signalling a renewed focus on ...

Mumbai: Meta has expanded its AI-powered language capabilities across Instagram and Facebook, rolling out reel translation, dubbing and lip-syncing support for five additional Indian languages—Bengali, ...

In a category where communication is often confined to durability claims and price-led comparisons, Bergner has chosen a more consequential route. Its ...

When skincare brands look to youth marketing, the temptation is often to shout louder or look trendier. NIVEA, however, has chosen ...

In a cluttered road safety communication space often dominated by preachy statistics or shock-for-shock’s-sake visuals, Vega Auto cuts through with rare clarity. ...

Mumbai: India’s consumption-led growth is entering a decisive new chapter—one that is no longer anchored to its largest metropolitan centres. ...

Mumbai: The RP-Sanjiv Goenka Group (RPSG) has formally unveiled Manchester Super Giants, introducing a new brand identity and integrated campaign for its rebranded ...

Mumbai: In a category long dominated by functional messaging and near-identical claims of strength, Astral Limited has chosen to loosen ...

In an environment where advertising spends remain under pressure and traditional media economics are being steadily disrupted, Rahul Joshi, Managing ...