Mumbai: The RP-Sanjiv Goenka Group (RPSG) has formally unveiled Manchester Super Giants, introducing a new brand identity and integrated campaign for its rebranded Manchester franchise in The Hundred. The move follows RPSG’s recent acquisition of a majority stake in the team, formerly known as Manchester Originals, bringing it under the global Super Giants League alongside the Lucknow Super Giants and Durban’s Super Giants.
The launch marks a significant step in RPSG’s strategy to build a globally unified, multi-league cricket brand, anchored in long-term vision, performance excellence and fan engagement across markets.
A Symbol-Driven Identity
At the centre of the rebrand is a new crest and logo revealed through a high-energy brand film titled Manchester – A United City. The identity is built around the elephant, symbolising strength, wisdom, leadership and authority. A circular structure reinforces unity and balance, while wings represent agility and global ambition. The crown element reflects championship aspiration and a playing-to-win mindset that underpins the Super Giants DNA.
The colour palette—red, white and gold—has been designed for instant recall across platforms. Red conveys passion and competitive intensity, white represents clarity and composure, and gold signals ambition, achievement and enduring excellence. The visual system has been crafted to work seamlessly across digital media, broadcast, merchandise and stadium environments.
Campaign Roll-Out Across Platforms
The launch film positions Manchester Super Giants as both a continuation of Manchester’s rich sporting legacy and a new chapter within the Super Giants family spanning Manchester, Lucknow and Durban. Blending cityscapes, match action and the new crest, the film frames the franchise as a shared emotion rooted in belief, resilience and community.
The integrated campaign will roll out across digital and social platforms including Instagram, X, Facebook, YouTube and LinkedIn, supported by broadcast integrations during The Hundred. On-ground branding at Emirates Old Trafford, fan experiences and merchandise will further anchor the identity. RPSG also plans player-led content, behind-the-scenes films and AR-based activations in the lead-up to the 2026 season.
Leadership and Squad Ambition
Commenting on the launch, Sanjiv Goenka, Chairman of the RPSG Group and owner of Manchester Super Giants, said the integration marks “the beginning of a new chapter, grounded in ambition and long-term vision for the game in the UK.” He highlighted the franchise’s player roster, which includes men’s internationals Jos Buttler, Heinrich Klaasen, Noor Ahmad and Liam Dawson, alongside women’s stars Meg Lanning, Smriti Mandhana and Sophie Ecclestone.
Shashwat Goenka, Vice Chairman of RPSG Group, said Manchester’s global sporting reputation makes the expansion especially significant. “Super Giants is more than a cricket team—it is an emotion that brings communities together and reflects the spirit of the city it represents,” he noted.
Building a Global Cricket Brand
With a distinctive visual language, cohesive storytelling and cross-league integration, Manchester Super Giants enter The Hundred positioned as a franchise built for global relevance and deep fan connection. For RPSG, the rebrand reinforces its ambition to create a unified, scalable cricket ecosystem—one that transcends leagues and geographies while delivering long-term brand and sporting value under the Super Giants banner.
