92 pc influencers prefer short form videos, says Influencer Marketing Report 2023
Influencer.in, an initiative by Social Beat, released the Influencer Marketing Report 2023 which presents a comprehensive look at the industry ...
GroupM Brew: Marketers need to look beyond demographics to understand how audience is framing their identity
Marketing to a rural audience is a different ball game. And given the size of the rural market in India, ...
LIA 2023: Brand David strikes Gold in Use of Social Media
Brand David Mumbai won India’s lone Gold at the London International Advertising festival in the ‘Use of Social Media & ...
SPNI unveils seven animated shows for global audience across ages
Sony Pictures Networks India has unveiled seven new shows for a global audience across ages, produced by YAY! Animations. The ...
QYOU, Bollywood Hungama to launch music and entertainment CTV channel
QYOU Media India has entered into a partnership with Bollywood Hungama to launch a Connected TV channel in Q4 2023 ...
Zee Telugu presents Dasara Kalisundamra with Mass Maharaj Ravi Teja as special guest
Dussehra, the festival that resonates with victory, tradition, and joy, is just around the corner, and Zee Telugu is all ...
IAA India Chapter announces Mancom for FY 23-24
The members co-opted and invited to the Managing Committee of the India Chapter of IAA for the financial year 2023-24, ...
GroupM Brew: Brands, creators and consumers can actually create together enabled by AI
‘Generative AI & Future of Creativity’ was among the themes discussed at the sixth edition of GroupM’s ‘Brew’ in Mumbai ...
IAS launches AI-driven product to avoid ads on Made-For-Advertising sites
Global media measurement and optimisation platform Integral Ad Science has launched a AI-driven ‘Made for Advertising’ (MFA) site detection and ...
‘Low likelihood of Sony acquiring Disney’: Karan Taurani, Elara Securities
In a statement in response to media reports on Sony Pictures Entertainment initiating talks with Walt Disney Co. for a ...
