QYOU Media India has entered into a partnership with Bollywood Hungama to launch a Connected TV channel in Q4 2023 called BH Live TV Powered by QYOU Media.
The new channel marks the addition of Bollywood to QYOU Media India’s multi-genre free ad-supported (FAST) channels.
Bollywood Hungama is a portal on the Hindi film industry, which will power news and gossip from Bollywood and the Indian entertainment business on the channel.
BH Live TV Powered by QYOU Media will be available on the Q Play+ app along with Connected TV platforms, including Samsung TV Plus, Amazon Fire TV, Xiaomi, TCL and One Plus. It will offer ‘the best of Bollywood music and movies’.
The India CTV (Smart TV) market has tripled in size in the last 18 months with homes using CTV expected to grow to 60 million by 2025, informed an official statement. The CTV industry is expected to dominate television viewership and ad revenue growth going forward, and over 90 pc of all televisions sold in India last year were Smart TVs, it added.
Speaking on the launch of BH Live TV Powered by QYOU Media, Krishna Menon, COO, QYOU Media India, said, “In an era where Connected TV is becoming an integral part of entertainment, we at QYOU Media India, continue to recognise the importance of innovation in the FAST category. We aim to curate channels that cater to the varied interests of our audiences, and the collaboration with Bollywood Hungama is a fantastic addition to our portfolio. With this new channel, we aim to further solidify our position in the CTV space and continue providing unparalleled entertainment experiences.”
Siddhartha Roy, CEO, Hungama Digital Entertainment, remarked, “This partnership of Bollywood Hungama and QYOU Media is poised to introduce an exciting new dimension of entertainment for viewers. In today’s landscape, where Connected TV is a vital part of the experience, we recognise the need for innovation in the FAST category. Our goal is to curate channels that cater to our viewers’ diverse interests, and this collaboration is a significant addition to our content offerings. We look forward to strengthening our presence in this arena and providing our audience with exceptional content tailored to their preferences.”
QYOU Media operates in India and the United States producing and distributing content created by social media and digital content creators. Besides flagship Q TV, the company operates The Q Kahaniyan, Q GameX, Q Marathi and Sadhguru TV on Connected TV.
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