Malabar Gold & Diamonds signs NTR Jr. as brand ambassador
Malabar Gold & Diamonds, a jewellery retailer with over 320 showrooms across 11 countries, has officially signed NTR Jr. as ...
Colors Kannada launches new game show ‘Family Gangstars’
Colors Kannada is all set to air an entertainment game show titled "Family Gangstars" every Saturday and Sunday at 9 ...
The Good Media Co appoints Alice Peter as Head of Content at MissMalini
Good Media Co, a digital lifestyle-media network and a part of the Good Glamm Group, announced the appointment of Alice ...
Cannes Lions 2023 Day 2: Leo Burnett (4), Ogilvy (3) among shortlists; L&K Saatchi (2), Enormous in race for Film Lions
In shortlists announced on 20 June in multiple categories of the Cannes Lions International Festival of Creativity 2023, a total ...
L Catterton invests $60 mn in Drools
Drools Pet Food, an Indian pet food brand, has announced the completion of funding with L Catterton (LVMH), a consumer ...
Vijay Jacob elevated to Managing Partner, East and South, Wunderman Thompson India
Wunderman Thompson South Asia has announced that Vijay Jacob has been elevated to Managing Partner, East and South, Wunderman Thompson ...
Adgcraft bags PR mandate for Aarya Automobiles’ Commander launch
Aarya Automobiles has announced its partnership with Adgcraft, a PR agency, as its communication partner for the launch of its ...
Concept group expands to South Africa, launches Concept Digicom
Concept Public Relations, a part of Concept Communications, has expanded its operations in South Africa with the launch of Concept ...
Promise-based campaigns drive brand health, market share, and long-term sales: Report
Campaigns that clearly communicate a Promise to the Customer (PTTC) have been found to provide significant advantages in terms of ...
How a campaign can change perception – The story of ‘equal’ marketplace Cossouq
Cossouq.com bills itself as a ‘sensibly curated marketplace’ for skin, personal care and cosmetics. Its USP is that it promotes ...
