Mumbai: Tata CLiQ has announced the launch of #BigCLiQSaleFinds, a user-generated content (UGC) campaign inviting shoppers to showcase their favourite discoveries from Tata CLiQ Fashion and Tata CLiQ Luxury.
The campaign, which is open for entries until May 30, 2026, aims to celebrate personal style and shopping discoveries while building a community-driven engagement around the ongoing Big CLiQ Sale.
As part of the initiative, participants are required to create and share a public Instagram reel or carousel featuring their favourite finds from Tata CLiQ Fashion, Tata CLiQ Luxury, or both platforms. Consumers must follow both brand handles on Instagram, tag the respective pages, and use the hashtags #BigCLiQSaleFinds, #TataCLiQFashion, and #TataCLiQLuxury to qualify for the contest.
The campaign offers a total prize pool of ₹2 lakh in CLiQ Cash across multiple winners, including a grand prize of ₹1 lakh in CLiQ Cash. Winners will be announced on June 05, 2026, through the Instagram handles of Tata CLiQ Fashion and Tata CLiQ Luxury.
Participants can use product screenshots or photos from the apps to curate their entries. The company has also specified that only royalty-free or original audio should be used, as Instagram’s licensed music library is restricted to personal, non-commercial use and cannot be used for contest submissions.
Through #BigCLiQSaleFinds, Tata CLiQ Fashion and Tata CLiQ Luxury are looking to encourage consumers to share their unique shopping perspectives and engage with the platforms beyond traditional transactional experiences.
The Big CLiQ Sale is currently live on Tata CLiQ Fashion and Tata CLiQ Luxury until May 31, 2026, featuring offers across a wide range of brands and categories.
The contest is subject to applicable terms and conditions. According to the company, no purchase is necessary to participate, and winners will be selected by a jury based on creativity, originality, and relevance rather than through a random draw.
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