Bisleri Partners with ‘King of Kotha’ to Strengthen Brand Love in South India
Bisleri, India's packaged drinking water, has partnered with the most awaited Mollywood movie, King of Kotha, starring the industry's heartthrob ...
Business Today India@100 Summit: Achieving Global Leadership
The Business Today India@100 Summit, to be held in New Delhi on August 26, 2023, will feature a host of ...
Kaizad Pardiwalla joins BBDO India as GM – Mumbai and Chief Digital Officer
BBDO India has appointed Kaizad Pardiwalla as General Manager - Mumbai and Chief Digital Officer. Pardiwalla has explored entrepreneurial stints ...
Momentus Digital makes international foray with Dubai office
Gurgaon-headquartered Momentus Digital has announced its international foray with the launch of an office in Dubai. The company launched in ...
Zee Keralam gets female protagonists to star in musical brand film for Onam
Malayalam GEC Zee Keralam has released an Onam-themed musical brand film featuring female protagonists from the channel’s fiction shows. https://youtu.be/b2NeNnj9io8?feature=shared ...
Competition cannot mislead advertisers by convenient slicing and dicing of viewership data on thin slivers: Avinash Kaul, Network18 Group
CNN-News18 has issued a statement backed by BARC data to claim that it has maintained its leadership position in the ...
The Veranda Learning playbook: Growing with acquisitions, growing the acquired
When public-listed company Veranda Learning Solutions announced its acquisition of majority stake (76 pc) in JK Shah Classes in November ...
‘It’s about the customer and the brand, not about the where and when’
BlueStone started operations in 2011. Can you trace the brand’s evolution since inception? You were almost made to feel lesser ...
Punt Creative bags Keya Foods
Punt Creative, a part of Punt Partners, has been entrusted with the creative mandate of Keya Foods. Keya Foods, headquartered ...
Spykar Presents “#ThreadsOfLove” Campaign: Celebrating Rakhi with a Twist of Emotion and Role Reversal
This Raksha Bandhan, Spykar unveils a heart-warming campaign that turns tradition on its head. In a refreshing departure from the ...
