Manyavar spotlights struggle for independence, makes the case for traditional attire
Indian traditional attire brand Manyavar from Vedant Fashions has launched a film ahead of Independence Day 2023. A playful father-son ...
Air India: The change is visible, the intent unmissable
During a casual conversation with a group from the advertising-marketing-media world, I mentioned that I fly Air India by choice. ...
Our product is the core of the brand: Saahil Nayar, Swiss Beauty
Founded in 2013, how has Swiss Beauty grown since the launch? There was a clear gap which was identified and ...
JioCinema, Sports18 to bring Ireland tour live to Indian viewers
Viacom18 has announced the acquisition of exclusive digital rights to India Tour of Ireland 2023 to stream the three-match T20I ...
Weekend Rewind: Air India, Jailer, Asia Cup 2023, Independence Day, Mission Swades, Mahsa Amini
#AirIndia Air India unveiled its new identity this week and it was the talk of town. Good, bad and ugly, ...
Sun TV revenue up 10.38 pc in Q1 FY24
Sun TV has announced its results for the quarter ended June 2023. Revenue was up 10.38 pc at Rs.1,317 crore ...
McDonald’s ‘Pa Ra Pa Pa Pa’ strikes desi notes ahead of Independence Day
9X Media has announced that it has collaborated with McDonald’s India (West & South) and BrandMusiq to create a new ...
NPCI continues to ride humour with #UPIWaliShaadi
National Payments Corporation of India (NPCI) has launched the third edition of the UPI safety awareness campaign, ‘UPI Chalega’. The ...
BeatXP shows Hrithik Roshan #BeatTheLimits with its Bolt Massage Gun
D2C fit-tech company BeatXP has onboarded actor Hrithik Roshan to endorse its massagers. A campaign featuring the actor is now ...
Wavemaker releases Customer Data Platform guide for marketers
Wavemaker India, a GroupM agency, has announced the release of a white paper titled ‘Demystify Customer Data Platform’ - A ...
