Wavemaker India, a GroupM agency, has announced the release of a white paper titled ‘Demystify Customer Data Platform’ – A Guide for Marketers.
The white paper emphasises on the importance of a Customer Data Platform (CDP) as a tool that brings together data and provides a comprehensive understanding of customers.
The report explores potential challenges that one may face when navigating the intricate marketing landscape. Additionally, it covers topics such as transforming CDP and audience data into actionable insights, as well as providing an overview of the cost structure, timelines, and roadmap associated with implementing a CDP.
The white paper put together by an in-house team at the agency also outlines how Wavemaker supports brands in utilising CDPs effectively.
On the launch of the white paper, Ajay Gupte, CEO – South Asia, Wavemaker, said, “We are experiencing the most dynamic shift in the world of media and marketing where the role of a Chief Marketing Officer is evolving drastically. With the technological advances shifting the way people consume media, we need to stay a step ahead to guide our brands and clients on how to maximise efficiency on their marketing spends.”
“We believe this report will assist marketers and provide them with much required insights, and help them craft strategies to navigate through the complex data transformation journey and provide better customer experiences,” he added.
Vishal Jacob, Chief Transformation and Digital Officer, Wavemaker India, said, “Consumer data has been and continues to grow in importance in driving business outcomes. Customer Data Platforms therefore have now become a very integral part of all key marketing conversations. The goal of this white paper is to demystify the why, how and what of CDPs and provide marketers with valuable insights on how to effectively leverage them. By delving into the intricacies of CDPs, this resource aims to clarify the potential benefits and strategies associated with utilising these platforms.”
Wavemaker has successfully built and implemented Customer Data Platforms for brands in India like Colgate, Mondelez and Niva Bupa Health Insurance, informed an agency statement.
One can find the CDP guide here.
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