Mumbai: Zouk, the proudly Indian and cruelty-free lifestyle brand, has unveiled a new Valentine’s Day campaign that transforms an everyday ...

Mumbai: BigTrunk Communications has announced the appointment of Santosh Pawar as Senior Vice President – Business, further strengthening the agency’s ...

Gurugram: As marketing undergoes one of its most transformative decades, The Marcom Avenue (TMA) has completed 10 years in the ...

Mumbai: Moving Walls, the world’s leading connected media platform powering over a million screens globally and Retail Media, has announced ...

New Delhi: EM5, a homegrown Indian D2C fragrance brand, has announced Indian cricketer Suryakumar Yadav (SKY) as its Investor and ...

Mumbai: Product of the Year (POY) India, the world’s largest consumer-voted award for product innovation, has officially announced its relaunch ...

Mumbai: Worldpanel India, part of Kantar, in partnership with SYNCMedia, has launched India’s first deterministic, single-source, cross-platform attribution framework—marking a ...

Mumbai: US President Donald Trump has said he will not involve himself in the high-stakes battle between streaming major Netflix ...

Mumbai: Devyani International, the India franchisee of global quick-service restaurant brands KFC and Pizza Hut, has announced a key leadership ...

For decades, advertising was built on persuasion. The goal was simple: attract attention, trigger emotion, and drive action. In many ...