Mumbai: BigTrunk Communications has announced the appointment of Santosh Pawar as Senior Vice President – Business, further strengthening the agency’s capabilities in growth, partnerships, and market expansion.
Santosh brings over a decade of leadership experience across some of India’s leading broadcast and entertainment networks. He has held National Sales leadership roles at Sun TV Network and Shemaroo Entertainment, and previously served as Zonal Head – Sales at Zee Entertainment Enterprises. Over the years, he has built strong expertise in cultivating large-scale advertiser relationships, driving regional and national revenue growth, and navigating complex media ecosystems.
His transition to BigTrunk reflects the increasing convergence between traditional media monetisation and digital, performance-led marketing, as brands seek more integrated and measurable solutions across platforms.
Speaking about his new role, Santosh Pawar said, “BigTrunk Communications is at an exciting stage of growth where digital solutions are directly influencing business outcomes for brands. I look forward to leveraging my experience in media partnerships and market expansion to help the agency scale its impact and build stronger brand relationships across industries.”
Commenting on the appointment, Bharat Subramaniam, Founder & Managing Director at BigTrunk, added, “Santosh’s deep experience in national media sales and advertiser partnerships adds a significant dimension to our leadership team. His understanding of brand ecosystems and market dynamics will help us accelerate our growth and strengthen our partner-led approach across categories.”
