ASCI, Khaitan & Co. whitepaper on leveraging generative AI delves into opportunities, risks and best practices
The Advertising Standards Council of India (ASCI) and law firm Khaitan & Co. have jointly released a whitepaper on generative ...
Ahead of Friendship Day, Pepsi urges youth to ‘rise up’ from the friendzone
Pepsi has chosen to celebrate the week leading up to Friendship Day with a different spin on the occasion, urging ...
Muthoot Finance reiterates consumer trust, celebrates with a Madhuri Dixit musical
Muthoot Finance has launched an integrated marketing campaign themed ‘Bharosa India Ka’ featuring actor Madhuri Dixit, who came on board ...
Sony Sports gets dream girl Hema Malini to stoke Indian dreams at Asian Games
Sony Sports Network India, the official broadcaster of the Asian Games to be hosted in Hangzhou later this year, has ...
BCCI invites tender for title rights to its events
The Board of Control for Cricket in India (BCCI) has announced the release of invitation to tender for “Title Sponsor ...
Pranav Kapur joins L&K Saatchi & Saatchi as VP
L&K Saatchi & Saatchi, part of Publicis Groupe India, has appointed Pranav Kapur as Vice President, Account Management. Kapur will ...
The Script Room launches specialist social media AV unit ‘Reels Room’
The Script Room, founded by Ayyappan Raj and Ramsam (Rajesh Ramaswamy) four years ago, has a sibling. While The Script ...
Bajaj Capital entrusts DDB Mudra with brand refresh exercise
Financial services company Bajaj Capital has announced that it has onboarded DDB Mudra for its brand revitalisation exercise and ensuing ...
Pitchfork bags YAAP’s PR mandate
Content and influencer marketing company YAAP has appointed Pitchfork Partners to managePR solutions in India. Manan Kapur Manan Kapur, Senior ...
Talented launches specialist social media shop ‘The New Thing’
Bengaluru-based Talented Agency has launched a specialist social media agency ‘The New Thing’, billed as a ‘social and culture marketing ...
