Trust in influencer marketing hit; is performance-linked pay the future?
Influencer marketing has become an essential part of the media mix. From those with millions of followers to the ones ...
I&B Ministry directs ChromeDM to withhold its TV viewership data
The Union Information & Broadcasting Ministry has issued a notice to Chrome Data Analytics and Media (ChromeDM) demanding that the ...
CNBC-TV18’s ‘Future. Female. Forward – The Women’s Collective’ wraps up its first edition on a resounding note with its Chennai city chapter
CNBC-TV18, India’s English business news channel, concluded the first season of its mega initiative "Future. Female. Forward - The Women's ...
I&B Secretary Apurva Chandra handed additional charge of Telecom
Apurva Chandra IAS, Secretary, Ministry Information and Broadcasting (I&B), has been assigned additional charge as Secretary, Ministry of Department of ...
Locomotive Global Media Expands Creative Team with Key Hires to Enhance Film and Series Development
Known for its exceptional storytelling and content production, Locomotive Global Media, an international production company based in Mumbai, announces the ...
Hero Lectro imprints convenience of cycles that cars can only dream of
Integrated advertising agency Sociowash has conceptualised and executed a print campaign for Hero Lectro, the e-cycle brand from Hero Cycles. ...
Digital Kong bags Kross Bikes’ social media, PR and influencer marketing mandates
Digital Kong, a digital marketing agency, has bagged the social media, PR and influencer marketing mandates of Kross Bikes. The ...
Meet7 underlines ‘No Compromise’ dating message with Sayani Gupta and Amol Parashar
Dating app Meet7 has on-boarded actors Sayani Gupta from OTT series 4 More Shots Please! and Amol Parashar from Sardar ...
AI adtech player Infomo gets Manoj Kohli as Chief Mentor
AI adtech player Infomo Global has announced that former SoftBank India country head and Bharti Airtel CEO Manoj Kohli is ...
Wiredus bags ATS Infrastructure’s digital mandate
Wiredus has acquired the digital marketing mandate of ATS Infrastructure, an Indian developer into residential, commercial and luxury projects. The ...
