Martech & Revenue Attribution: Beyond Last Click to Predictive Value Paths in 2026
In 2025, marketing teams have access to a huge chunk of data that helps them track customer interactions across websites, ...
Parle-G’s Lohri campaign celebrates heritage, family bonds and cultural roots
Mumbai: Parle-G has unveiled its latest festival film for Lohri, exploring the values, heritage, and responsibilities that bind generations. Conceptualised ...
Why Creator – Led Campaigns are beating traditional media
When I look at why creator-led campaigns are beating traditional media in India, I’m not speaking from theory, I’m speaking ...
Bishwarup Chakrabarti joins Dentsu as General Counsel for South Asia
Mumbai: Dentsu has appointed seasoned legal professional Bishwarup Chakrabarti as its General Counsel for South Asia, strengthening the group’s legal ...
Priyanka Vishnoi Takes Charge as Head of Marketing at Liberty Shoes
Mumbai: Liberty Shoes Ltd. has appointed marketing leader Priyanka Vishnoi as its new Head of Marketing, strengthening its leadership team ...
Leeford Healthcare to invest INR 200 crore in Ortho & Mobility Aids; onboards Tiger Shroff as Brand Ambassador
Mumbai: Leeford Healthcare Limited, a healthcare company, has announced a strategic investment of INR 200 crore over the next three ...
Shubman Gill fronts global Nike campaign for neuroscience-based ‘Nike Mind’ footwear
Mumbai: Nike has announced Indian cricket star Shubman Gill as the face of its global campaign for Nike Mind 001 ...
KidZania’s role-play learning ecosystem emerges as a scalable alternative to traditional entertainment: Tarandeep Singh Sekhon
As 2025 concluded, Tarandeep Singh Sekhon, Chief Business Officer at KidZania India, discusses key learnings from the year and previews ...
Laqshya Media Group secures BCCI Mandate for Tata WPL 2026 fan engagement and ceremonies
Mumbai: The Board of Control for Cricket in India (BCCI) has awarded Laqshya Media Group the exclusive mandate for the ...
Dr. Fixit becomes Official Umpire Partner of BCCI Women’s Premier League
Mumbai: Dr. Fixit, India’s leading waterproofing solutions brand from Pidilite Industries Ltd., has announced its association with the Board of ...
