Brands turn April Fool’s Day into high-impact engagement moment with creative, insight-led campaigns
April Fool’s Day has evolved into a strategic playground for brands to showcase creativity, cultural relevance, and digital agility. This ...
Cheil India powers Samsung Galaxy M17e 5G campaign with biking thrills and nostalgia
Mumbai: Cheil India has unveiled a new campaign for Samsung’s Samsung Galaxy M17e 5G, bringing together nostalgia and high-octane motorbiking ...
VML India’s latest campaign for Boost Milkshake celebrates ‘The New Secret of Mahi Energy’
Mumbai: VML India has unveiled a new campaign for Boost Milkshake titled ‘The New Secret of Mahi Energy’, celebrating the ...
Omnicom Launches Global Adobe Practice Under Credera, Integrates LeapPoint
Mumbai: Omnicom has announced the launch of a global Adobe-focused practice within its transformation consultancy Credera, marking a strategic move ...
Glad U Came bags PR mandate for health-focussed food brand Alpino
MUMBAI: Mumbai-based, PR and marketing agency Glad U Came has secured the PR mandate for Alpino, one of India’s leading ...
Dentsu Appoints Yusuke Kagohara as CFO for Southeast Asia to Bolster Governance and Growth Strategy
Mumbai: Dentsu has named Yusuke Kagohara as Chief Financial Officer for Southeast Asia, reinforcing its regional leadership structure as the ...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a ...
Microland appoints Sam Mathew as Chief Executive Officer
Bengaluru: Microland, an AI-first, platform-led technology infrastructure services company, today announced the appointment of Sam Mathew as Chief Executive Officer. ...
GOZOOP & YAAP Join Forces in One of India’s Largest Independent Agency Deals
Mumbai :YAAP Digital Ltd and GOZOOP Online Pvt Ltd today announced the completion of a landmark strategic partnership that marks ...
Our marketing will move decisively from category communication to solution storytelling: Parul Mittal, Greenlam Industries
Greenlam Industries, is a surface solutions brand. Mikasa has evolved into a single, unified identity that brings diverse interior solutions ...
