State of Joy channels Mumbai’s raw energy into a fluid expression of identity in its new campaign film
Mumbai: State of Joy has unveiled its latest campaign film to mark its entry into Mumbai, reinforcing its positioning around ...
TATA Starbucks introduces a film spotlighting Indian single-origin coffee
Mumbai: TATA Starbucks celebrates India’s deep-rooted coffee heritage with the launch of its first-ever estate-exclusive single-origin coffees, sourced from the ...
The Marcom Avenue bags PR Mandate for Samtel Avionics
New Delhi: The Marcom Avenue has secured the public relations mandate for Samtel Avionics following a competitive multi-agency pitch, marking ...
Chupa Chups turns everyday frustration into playful storytelling with its “No More Wrestling” OOH campaign
London: Chupa Chups has unveiled a new out-of-home (OOH) campaign titled ‘No More Wrestling’, conceptualised by BBH, to promote its ...
The Body Shop marks 50 years with ‘Rebellious by Nature’ Campaign, launches #BanTheGyaan in India
Mumbai: The Body Shop has unveiled its global brand platform ‘Rebellious by Nature’ as it celebrates 50 years of presence, ...
75% of India’s Influencer Marketing Happens in the Dark. That’s Not a Stat. That’s a Structural Failure
According to KlugKlug, nearly three quarters of influencer marketing spends in India still flow directly between brands and creators, outside ...
Must-Have Add-Ons in a Comprehensive Motor Insurance Policy
No two cars, drivers, or driving habits are the same, and that means a standard car insurance policy may not ...
BHIM Payments App leans on trust and simplicity in its relatable “Mahi Way” campaign
Panaji: BHIM Payments App, developed by NPCI BHIM Services Limited (NBSL), has unveiled its new ‘Mahi Way’ campaign, aimed at ...
QNET India promotes everyday wellness with #HealthyLivingEveryDay Campaign on World Health Day
Bengaluru: QNET India Region has launched its digital-first #HealthyLivingEveryDay campaign to mark World Health Day, reinforcing the importance of consistent, ...
Irasva Fine Jewellery and Shibani Akhtar launch ‘Isshō’ lab-grown diamond collection with bold brand film
Mumbai: Irasva Fine Jewellery, in collaboration with Shibani Akhtar, has unveiled ‘Isshō’, a lab-grown diamond collection introduced through a self-aware ...
