Lifestyle’s Ginger explores real-world style through ‘Too Stylish To Be True’ AI campaign
MUMBAI: Ginger, an exclusive women’s fashion label by Lifestyle, has launched a new AI-generated campaign as part of its latest ...
Parul University’s ‘Yahan Possible Hai’ campaign film uses a creator-led format to appeals to younger audiences
MUMBAI: Parul University has launched ‘Yahan Possible Hai’, featuring MS Dhoni, alongside creators, RJ Mahavash, Orry, The Great Khali, Dolly ...
Jockey aims to reinforce its momentum with Gen Z consumers with new JKY Groove drop
MUMBAI: Page Industries the exclusive licensee of JOCKEY International Inc (USA), today announced the latest drop in its athleisure line ...
Joyalukkas’ ‘Season of Gifting’ festive campaign aims to drive customer demand during the peak festive and wedding season
Mumbai: Joyalukkas has announced the launch of its nationwide year-end festive campaign, ‘Season of Gifting’, aimed at driving customer demand ...
Gen Z lead the travel wave in 2025 with 650% growth in travel bookings: Cleartrip
Mumbai: If there’s one thing that defined travel in 2025, it was the shift towards smarter, value-led choices without compromising ...
Just 29% consumer trust in green claims, as regulation, BRSR mandates and measurable ESG metrics reshape brand accountability: LS Digital
Mumbai: LS Digital, a Digital Business Transformation (DBT) company, has released its new year-end report, From Green Claims to Measurable ...
FanCode extends exclusive Formula 1® broadcast rights in India through 2028
Mumbai: Formula 1® and FanCode have today announced an extension of their partnership that will see the leading sports streaming ...
Sony Sports Network and FanCode join World Tennis League as official broadcast and digital streaming partners in India
MUMBAI: Iconik Sports & Events presents World Tennis League, powered by SpiceJet, will be broadcasted to fans in India and ...
How Technology is Enabling D2C Brands to build Customer Loyalty
India’s retail sector, one of the largest in the world, is undergoing a rapid transformation. Contributing over 10% to the ...
Saregama enters strategic partnership with Bhansali Productions through equity investment
Mumbai: Saregama India Ltd has entered into a strategic partnership with filmmaker Sanjay Leela Bhansali’s Bhansali Productions Pvt Ltd, anchored ...
