MUMBAI: Parul University has launched ‘Yahan Possible Hai’, featuring MS Dhoni, alongside creators, RJ Mahavash, Orry, The Great Khali, Dolly Chaiwala and Raghu, names that fuel India’s everyday internet culture. The film uses a creator-led format that appeals to the younger audiences.
Speaking of the campaign, Dhruvil Shah, CEO, Parul University, “Our Brand Ambassador MS Dhoni stands for a spirit we believe young people relate to: trust, leadership and the idea of possibility. We wanted to communicate that energy by breaking the mould of educational advertising. For us, Yahan Possible Hai is much more than a campaign line. It’s the philosophy that defines Parul University. We built a place where students don’t just study, they discover who they can become”
The campaign the company explains marks a new form of disruption in the education category. It has been conceptualized and produced by Wideangle Studios, a content studio based out of Vadodara, delivering a fresh format.
Vashishth Upadhyay, co-founder & Producer & Director, Wideangle Studios, said, “The brief was to disrupt the category and that meant taking a creative gamble to craft content that feels entertaining first and promotional second. From day one, we wanted this to be a never-before-seen format for an education ad. It’s not a conventional narrative. We fused pop-culture energy, influencer storytelling, and cinematic treatment to create something genuinely new for the category, bold yet authentic to how students consume content today.”
The university hopes that the film becomes more than a one-off moment. It may point to the future of academic communication: faster, bolder, and far more fun.
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