IAB Tech Lab unveils Deals API to standardize programmatic deal sync and boost transparency
Mumbai: IAB Tech Lab, the global standards-setting body for digital advertising, has released version 1.0 of its Deals API for ...
Motley introduces ‘Cards Against Advertising’ to poke fun at agency culture
Mumbai: Mumbai-based independent creative agency Motley has announced the launch of Cards Against Advertising, a parody party card game that ...
Dove’s #ChangeTheCompliment campaign encourages confidence-first praise for girls
Mumbai: Dove has launched its latest campaign, #ChangeTheCompliment, urging parents, educators and society to rethink everyday language used when complimenting ...
The New Loyalty Equation Experience Over Expense for Affluent Customers
A premium consumer often interacts with multiple service ecosystems throughout the day. A booking platform remembers preferred seat locations. A ...
Gracenote enhances On Sports Solution to help TV platforms deliver connected, visually rich sports hub experiences
Mumbai: Gracenote, the content data business unit of Nielsen, is expanding the capabilities of its Gracenote On Sports solution to ...
Employer Branding in India: Why the Next Five Years Will Redefine the Talent Landscape
Employer branding in India is undergoing a structural transformation. What was once considered a “nice-to-have” HR initiative has now become ...
44% of Indian consumers expect to spend more time on social media, while 38% plan to increase user-generated video consumption: DoubleVerify
New Delhi: DoubleVerify, a software platform to verify media quality, optimise ad performance and prove campaign outcomes, has released its ...
AI is elevating B2B marketing from tactical execution to intelligent, creative orchestration: Paresh Vankar, Digitide Solutions
Digitide Solutions is a global company offering AI-led digital solutions, smart business processes, and deep industry expertise. Digitide is now ...
Sony Pictures Networks India Extends Exclusive Broadcast Partnership for Australian Open Across the Indian Subcontinent
Mumbai: Sony Pictures Networks India (SPNI), the premier broadcaster of the Australian Open in India since 2015, has strengthened its ...
Pratik Gandhi Named Brand Ambassador for Legal-Tech Platform Lawyered
Mumbai: Legal-tech startup Lawyered has announced that acclaimed actor Pratik Gandhi, best known for his breakout performance in Scam 1992, ...
