Spardha Pandey named Lead – PR & Communications at Hero FinCorp
New Delhi: Spardha Pandey has joined Hero FinCorp as Lead – PR & Communications. In her new role, Pandey will ...
Arvind R P steps down as CBO of McDonald’s India after seven-year stint
Mumbai: Arvind R P has stepped down from his role as Chief Business Officer (CBO) at McDonald’s India and is ...
Motorola India’s new campaign promotes its Smartphone with Exclusive Signature Club Privileges
MUMBAI: Motorola India has launched 'The Signature Surprise,' a campaign film conceptualized and created by Schbang, introducing Motorola Signature, India's ...
The Rise of Contextual Creativity: How AI is Transforming Marketing: Adaptive Campaigns for Today’s Fast-Changing Audiences
Creativity has always been shaped by the world around it, yet today that world changes faster than any marketer can ...
0101.Today names Nitika Khanna as Director – Martech
Mumbai: 0101.Today, a data-driven conversion specialist focused on helping enterprises drive growth through the integration of data, media, communication and ...
Marketing a premium hospitality brand in India requires balancing perception, experience, and credibility: Francesca Smith, Milagro
Francesca Smith is the Founder of Milagro. She is is a foreign national running a premium restaurant brand in India. ...
Havas’ Maison BETC acquires Eyesight to strengthen luxury event and fashion show expertise
Mumbai: Havas has announced the acquisition of independent event production agency Eyesight by Maison BETC, the global luxury-focused network of ...
As more women enter strategic roles, conversations are becoming more consumer-sensitive and future-facing: Joita Sen, Senco Gold & Diamonds
This Women’s Day, Senco Gold & Diamonds presented Shape of You, a campaign that celebrates women who define their own ...
Women want comfort, fit and confidence, not just aspirational imagery in intimatewear marketing: Pooja Merani, Wacoal India
On the occasion of International Women’s Day, Medianews4.com shines a spotlight on Pooja Merani, COO Wacoal India, and her role ...
Cannes Lions to honour Susan Credle with Lifetime Achievement Award ‘Lion of St Mark’
Mumbai: The Cannes Lions International Festival of Creativity has announced that it will honour Susan Credle with the Lion of ...
