Mumbai: The influencer marketing industry is entering a phase of strategic consolidation, with brands prioritising ROI-led models and creators gravitating ...

Mumbai: IAB Tech Lab, the global standards-setting body for digital advertising, has released version 1.0 of its Deals API for ...

Mumbai: Mumbai-based independent creative agency Motley has announced the launch of Cards Against Advertising, a parody party card game that ...

Mumbai: Dove has launched its latest campaign, #ChangeTheCompliment, urging parents, educators and society to rethink everyday language used when complimenting ...

A premium consumer often interacts with multiple service ecosystems throughout the day. A booking platform remembers preferred seat locations. A ...

Mumbai: Gracenote, the content data business unit of Nielsen, is expanding the capabilities of its Gracenote On Sports solution to ...

Employer branding in India is undergoing a structural transformation. What was once considered a “nice-to-have” HR initiative has now become ...

New Delhi: DoubleVerify, a software platform to verify media quality, optimise ad performance and prove campaign outcomes, has released its ...

Digitide Solutions is a global company offering AI-led digital solutions, smart business processes, and deep industry expertise. Digitide is now ...

Mumbai: Sony Pictures Networks India (SPNI), the premier broadcaster of the Australian Open in India since 2015, has strengthened its ...