Nestlé a+ launches ‘Cartons to Classroom’, a recycling campaign in partnership with Tetra Pak
Nestlé a+ has joined hands with Tetra Pak to launch ‘Cartons to Classroom’- a unique initiative to increase awareness about ...
AnalytixLabs makes Wing Communications their PR Partner
AnalytixLabs has awarded its PR mandate to Wing Communications, a full-service digital marketing agency. As a part of the mandate, ...
OTT platforms will clock 7 crore subscribers by 2025, says I & B Minister Anurag Thakur, supports self-regulation of OTT platforms
“The media and entertainment sector is expected to be around Rs 4 lakh crore by 2025 and 80 lakh people ...
Old is the new: Granfluencers leaving baby boomers behind
Can Granfluencing be an influential trend in India? IT advancements and netizen’s accessibility and flexibility towards it led to a ...
$9.2 Bn worth of goods were sold online during the Festive Sales in 2021: RedSeer
Bengaluru: Recent figures released by homegrown consulting firm RedSeer indicate that 2021 saw India witness its biggest ever Festive Sales ...
97% of marketers believe pandemic-induced consumer behaviours are here to stay and will impact 2022 strategies: WARC
As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on effective marketing, has today ...
CNN International announces key editorial hires in Asia-Pacific
CNN International has announced four new editorial hires at its Asia-Pacific headquarters in Hong Kong, with the appointment of two ...
Unhealthy business practices are affecting the integrity of TV channel rating: Committee report
To address the evolving Television ecosystem and complexities, the Ministry of Information and Broadcasting constituted a committee to review ‘Guidelines ...
The chief strategy was to establish Lido as the platform for parents and students who want overall success, not just academic success: Sanket Narkar, Lido Learning
Lido Learning was founded in 2019; Lido Learning is the first-mover in small-group online tutoring in India’s K-12 segment. The ...
BARC Week 44: Sun TV topples Star plus in across the genre
Sun TV shot to the leading spot with 3226.18 (000) AMA in Week 44 of BARC weekly data. Star Sports ...
