New Delhi: Sportswear major adidas has expanded its women’s training portfolio with the launch of Originals Sport, a new collection that combines the design language of adidas Originals with performance-focused apparel aimed at the growing women’s activewear market.
The collection, unveiled in New York City on July 22, marks adidas’ first training range under the Originals banner. It is fronted by music artists Tate McRae and Emilia Mernes, along with professional volleyball player Harper Murray, as the company looks to position the line at the intersection of sport, fashion and self-expression.
With the launch, adidas is targeting consumers seeking versatile activewear that transitions from workouts to everyday wear, reflecting a broader trend in the global athleisure market where performance apparel increasingly incorporates lifestyle-inspired designs.
Commenting on the launch, Lisann Costello, VP Product Design Partnerships & Sports Marketing at adidas, said, “For years, there was an expectation that serious training came with a certain uniform. Today, women are redefining what performance looks like. They want workout wear that reflects who they are, not just what they’re doing. Originals Sport brings together the style heritage of adidas Originals with the performance expertise adidas is known for, allowing women to train without compromising between performance and self-expression.”
Inspired by the brand’s iconic Superstar tracksuit, the Originals Sport collection reinterprets classic adidas Originals aesthetics through a training-focused lens. The range includes sports bras, leggings, tanks, onesies and layering pieces featuring performance technologies such as AdiSOFT, LYCRA® ADAPTIV and CLIMACOOL to enhance comfort, flexibility and ventilation during workouts.
