IPL Auction Week: Will We See More Meteoric Bids? A Look Back at the Costliest Buys in League History
Mumbai: As the IPL Auction returns this week, the big question on everyone’s mind is simple: Will the bidding war ...
Selva Prabu elevated to Director – Content Marketing – Tamil Business (JioHotstar & Star Vijay) at JioStar
Mumbai: Selva Prabu has been promoted to Director – Content Marketing -Tamil Business (JioHotstar & Star Vijay) at JioStar. He ...
Trust as a Product Feature: How BFSI Brands Are Selling Confidence, Not Just Credit
Trust was once a byproduct of banking but now it has become an integral part of how Banks market and ...
&TV launches light-hearted family comedy ‘Gharwali Pedwali’ with a supernatural twist
Mumbai: &TV is set to strengthen its fiction slate with the launch of Gharwali Pedwali, a refreshing family comedy that ...
Athleisure 2.0: The Next Big Wave in India’s $200 Billion Online Retail Story
When was the last time you bought your jeans, joggers, or T-shirt from an app rather than a store? If ...
Micro-dramas could be a really big deal, but only if we nail the execution: Kailash Gandhi, Ideabaaz
Kailash Gandhi has been serving as the Creative Head of 'Ideabaaz'. He is a seasoned creative veteran behind many of ...
Beyond Vanity Metrics: Why 2025 Became the Year of Meaningful Influence
For years, influencer marketing in India grew on a foundation of shallow indicators—follower counts, likes, and impressions. These vanity metrics ...
Asian Paints launches Apex Ultima Protek campaign featuring Chess Grandmasters Anand and Gukesh
Mumbai: Asian Paints has unveiled its latest campaign for Apex Ultima Protek, showcasing Graphene-powered exterior protection designed to withstand Southern ...
Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review
Mumbai: Instagram has released its 2025 Year-in-Review for India, highlighting the trends, cultural moments, and personalities that dominated the platform ...
WazirX launches ‘ZERO’ campaign to eliminate crypto trading fees in India
Mumbai: WazirX, a cryptocurrency trading platform, has unveiled its latest initiative, “ZERO”, aimed at removing trading fees and making crypto ...
