Amit Dhawan and Preetesh Chouhan launch AI-driven creative venture VibeTheory
Mumbai: Industry veterans Amit Dhawan and Preetesh Chouhan have announced the launch of VibeTheory, an AI-powered creative experience and digital ...
As Omnicom–IPG Merger Creates World’s Largest Ad Holding Company, Global Media and Creative Market Dynamics Face a New Test
Mumbai: Omnicom Group’s $13.25-billion all-stock acquisition of Interpublic Group (IPG) is expected to close today, marking the most significant reshaping ...
Multi-Screen India Emerges as 875.8 Million Consumers Blend TV and Digital: Chrome OTT Whitepaper
India’s media and entertainment ecosystem is undergoing its most dramatic transformation yet, as revealed in the latest industry whitepaper by ...
SW Network bags creative mandate for FILA and Foot Locker from Metro Brands
Mumbai: SW Network, an integrated advertising agency, has won the creative mandate for FILA and Foot Locker from Metro Brands ...
Snapchat unveils first India brand campaign, showcasing Gen Z’s visual language and influence
Mumbai: Snapchat has unveiled ‘Say It In A Snap’, its first-ever brand campaign in India, celebrating the distinctive visual language ...
Momentus Digital introduces MoAI to streamline digital marketing with AI-driven workflows
Mumbai: Momentus Digital has announced the launch of MoAI, its new Agentic AI-powered marketing suite built to revolutionize how brands ...
The Good Bowl rolls out ‘The Big Fat Fusion of Flavours’ campaign for wedding season
Mumbai: The Good Bowl, Rebel Foods’ fusion-first brand, has launched its latest campaign, ‘The Big Fat Fusion of Flavours’, marking ...
AI-powered automation helps media prioritise creativity, personalisation, and meaningful audience engagement: Krishna Bhatt, Webuters Technologies
Webuters Technologies is a global leader in AI-powered digital transformation, supported by a 100+ member team specialising in AI, cloud, ...
Mastercard unveils ‘Tap Your Phone, Pay in Style’ to champion mobile contactless payments
New Delhi: Mastercard has announced the launch of its latest campaign, ‘Tap Your Phone, Pay in Style’, aimed at encouraging ...
Fortune completes 25 years as India’s trusted kitchen essentials brand
Mumbai: AWL Agri Business Ltd. (formerly Adani Wilmar Limited) has announced the 25-year milestone of its flagship brand Fortune, celebrating ...
