New Delhi: Rungta Tea Private Limited has appointed Sanjay Kumar Bhatia as General Manager – Sales for North India, Uttar Pradesh and Uttarakhand, strengthening its leadership team as the company accelerates its expansion across key northern markets.
The appointment comes as the New Delhi-headquartered tea company advances its regional growth strategy, with North India identified as a key market in its roadmap to achieve 50% turnover growth by 2027.
Bhatia brings over 40 years of experience in the FMCG industry, with deep expertise in sales leadership, distribution management and trade development. Prior to joining Rungta Tea, he served as Deputy General Manager at Fena Private Limited, where he managed an ₹800-crore business across North India, overseeing a network of 450 distributors and leading a team of more than 300 professionals.
Over the course of his career, Bhatia has built and scaled sales operations across some of India’s most competitive consumer markets, developing extensive expertise in distributor management, market expansion and channel development.
In his new role at Rungta Tea, Bhatia will lead the company’s sales operations across North India, Uttar Pradesh and Uttarakhand, with a focus on strengthening distribution, deepening relationships with channel partners and expanding the brand’s market presence across the region. His appointment reflects the company’s continued investment in leadership capabilities to support its next phase of growth.
Commenting on the appointment, Girjesh Rungta, Founder and Managing Director, Rungta Tea, said, “We are delighted to welcome Sanjay Kumar Bhatia to the Rungta Tea family. North India is a market we are deeply committed to, and having the right leadership in place is essential to the kind of growth we are pursuing. Mr. Bhatia’s understanding of the region and its trade dynamics makes him exactly the right person to lead this charge.”
Speaking on his new role, Sanjay Kumar Bhatia, General Manager – Sales, North India, Uttar Pradesh and Uttarakhand, Rungta Tea, said, “Joining Rungta Tea is an exciting new chapter, and I’m bringing maximum energy to this role. Our focus for the region is clear: absolute market penetration across North India. We are going to develop a premier distribution network that places Rungta Tea products in every outlet, laying the groundwork to achieve an ambitious 50% growth target.”
The appointment is part of Rungta Tea’s broader strategy to strengthen its leadership team as it consolidates its presence across North and East India ahead of further geographic expansion. The company currently operates across West Bengal, Bihar, Jharkhand, Uttar Pradesh, Uttarakhand, Rajasthan and Delhi NCR, and continues to focus on building a strong leadership and distribution network to support sustainable long-term growth.
