Marketing Veteran Calvin John launches Calvinysm to guide ambitious brands
Mumbai: After more than 25 years of shaping India’s most iconic consumer brands, Calvin John, one of the country’s most ...
Jaihind TV Appoints Jery as Chief Revenue Officer
Mumbai: Jaihind TV, a Malayalam satellite news channel, has announced the appointment of Jery as its Chief Revenue Officer (CRO). ...
Gozoop Creative launches Nutrica Bee Honey campaign to promote everyday wellness
Mumbai: Gozoop Creative, the creative arm of the Gozoop Group, has unveiled a new digital film for Nutrica Bee Honey, ...
Agenda Aaj Tak Returns for its 13th Edition with India’s Most Influential Voices
Mumbai: Aaj Tak, India’s leading Hindi news channel, is set to host its flagship thought-leadership initiative, Agenda Aaj Tak, in ...
Outdated Metrics Cause 12% Marketing Spend Loss to Fraud in Digital Advertising: mFilterIt
Mumbai: mFilterIt, a Made-in-India digital trust and fraud prevention company, has released its latest Ad Fraud Intelligence Report, highlighting the ...
Only 25% of India’s Influencer Marketing Spend Flows Through Agencies, 75% Direct with Creators: KlugKlug
New Delhi: KlugKlug, a global Influencer Marketing SaaS platform, has unveiled data revealing that India’s influencer marketing industry has surpassed ...
Ageas Federal Life Insurance reveals refreshed brand identity with ‘Har Wada Mumkin’ promise
Mumbai: Ageas Federal Life Insurance today announced the launch of its new brand identity, marking a key milestone in its ...
India’s motor insurance NPS stands at 59%, with 4W scoring 61% and 2W scoring 55%: Hansa Research
Mumbai: Hansa Research, India’s leading consumer insights powerhouse, has expanded its footprint in the insurance ecosystem with the launch of ...
Indian Shoppers lead globally with 14.6% transaction growth, outpacing APAC, Americas, and EMEA: Criteo Report
Mumbai: India emerged as the fastest-growing transaction market globally during Black Friday 2025, according to a new report by Criteo ...
3 out of 4 D2C brands now rely on creators to drive sales: New Playbook by DSGCP, Meta & ViralMint
Mumbai: India’s consumer-brand ecosystem is entering a pivotal decade, driven by a surge of digital-first D2C brands, rising consumption across ...
