Coca-Cola India revives Rimzim Jeera with high-energy nostalgia-led campaign

Mumbai: Microsoft has appointed Asha Sharma as Executive Vice President and Chief Executive Officer of Microsoft Gaming, placing her at ...

Pavanjit S Bedi to lead Foods marketing at HUL

Mumbai: Hindustan Unilever Ltd. (HUL) has appointed long-time company executive Pavanjit S Bedi as Chief Marketing Officer – Foods, marking ...

Context-Driven AI: How Fewer Prompts Lead to Better Content Engagement

What if Context-Driven AI could make extremely engaging content without you creating endless prompts? If you've found yourself rewriting prompts ...

Our marketing focus is shifting from visibility to meaningful engagement: Swati Jain, The Banyan

The Banyan is a pre-school and corporate day care brand launched in 2003, it was born from a deep understanding ...

Sting Energy turns every six into a signature ‘STIINNGGG’ moment this cricket season

Mumbai: PepsiCo India’s Sting Energy has unveiled the next chapter of its sonic brand universe, transforming every cricket Six into ...

Harpic launches new Harpic Bathroom Ultra Cleaner; appoints Rohit Shetty as Brand Ambassador

Mumbai: Harpic, India’s No. 1 toilet and bathroom cleaner trusted by over 100 million households*, has announced the launch of ...

Matrimony.com names Ajit Nair as Business Head – Assisted Services

Mumbai: Matrimony.com has appointed Ajit Nair as Business Head – Assisted Services, reinforcing its focus on strengthening its premium, people-driven ...

Gen Z drives 46% consumer spend; women dominate Tier-III digital shopping: SoCheers