Mumbai: Vertoz Ltd., an AI-led advertising ecosystem, has appointed Angel Pabon as Vice President of IngeniousPlex by Vertoz, its global performance advertising platform, as the company looks to strengthen its international presence and expand its programmatic advertising business.
Pabon brings nearly three decades of experience across AdTech, performance marketing, programmatic advertising and digital operations, including more than 15 years in executive leadership positions such as CEO, COO and CTO.
In his new role, he will lead the expansion of IngeniousPlex’s global Demand-Side Platform (DSP) business, deepen partnerships with agencies, direct brands and supply partners, and drive wider adoption of the platform. He will also oversee the integration of Vertoz’s AI-powered workflow automation across campaign operations, media buying and revenue optimisation.
Commenting on the appointment, Ash Shah, Founder & CEO, Vertoz Group, said, “Angel’s extensive experience across AdTech, technology and global operations brings valuable strategic depth to IngeniousPlex. His understanding of performance media, supply partnerships and platform development will support our ambition to expand IngeniousPlex globally and deliver stronger outcomes for agencies, advertisers and media buyers.”
Throughout his career, Pabon has managed high-volume media campaigns with daily budgets of up to USD 150,000, overseen enterprise partnerships involving more than USD 10 million in annual advertising spend, and contributed to the development of ad-serving platforms, real-time bidding (RTB) exchanges and fraud mitigation technologies.
He has previously held leadership positions at ClearTrust, ADKernel and eZanga.com, where he helped grow the business by 50% year over year.
Speaking on his appointment, Angel Pabon, Vice President, IngeniousPlex by Vertoz, said, “My focus will be on combining business development, technology and operational execution to expand IngeniousPlex globally. We see significant potential to build stronger demand partnerships, improve campaign productivity and apply AI-driven automation across the programmatic workflow.”
