Decoding the rise of purpose driven brands and cause based consumer loyalties, in the new normal
Even as we come to terms with the post COVID world, rife with a global, economic, and political crisis, the ...
Viacom18 appoints Sagnik Ghosh as Business Head – COLORS Bangla
Viacom18 today announced the appointment of Sagnik Ghosh as Business Head, COLORS Bangla. Sagnik will be taking over from Rahul ...
Evolve Digitas wins the Digital and E-Commerce Mandate for SoulFuel
New Delhi: Evolve Digitas has won the Digital mandate for SoulFuel- a protein supplement that empowers consumers to lead a holistically ...
Sony Entertainment Television becomes the first global broadcaster to cross 100 mn subs on YouTube
Mumbai: Sony Entertainment Television has become the first television channel in broadcasting history, as well as the fourth entity to ...
ABP Asmita converts popular segment ‘Hun To Bolish’ by Ronak Patel into a full-fledged Primetime show
With an aim to deliver the promise of innovative and fresh content, ABP Asmita has launched a new show ‘Hun ...
YuppTV bags digital streaming rights of VIVO IPL 2021 for close to 100 countries
Hyderabad: YuppTV, the world’s leading OTT platform for South-Asian content, has acquired the digital broadcasting rights for VIVO IPL 2021 ...
GTPL Hathway MD Anirudhsinh Jadeja replaces DEN Networks CEO S N Sharma as new AIDCF President
New Delhi: All India Digital Cable Federation (AIDCF), the apex body of digital cable television players, announces the appointment of ...
Logicserve Digital launches Traffic Cost Predictor (TCP); a data-driven predictive analytics tool to determine the optimal media mix
Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has launched Traffic Cost Predictor (TCP) - ...
WARC releases a series of reports uncovering key creative, media and effective insights to discover the truth behind the extraordinary
WARC, the global marketing insights company, has today released Marketing Through Volatility, a series of reports compiled using the WARC ...
Flying Cursor Interactive wins social media and digital content mandate of Trell
Leading Mumbai-based digital agency, Flying Cursor Interactive, has added lifestyle commerce content app – Trell – to its portfolio of ...
