- Creativity though volatility: considers the importance of distinctiveness in a crisis, and how the best brands used this strategy in campaigns before and during the global pandemic. Read opinion “How to successfully sit in a dumpster fire” by Ari Weiss, CCO, DDB Worldwide.
Read opinion “How to successfully sit in a dumpster fire” by Ari Weiss, Chief Creative Officer, DDB Worldwide.
Read opinion “The pivot to purpose: aligning Good and Growth” by Jean Lin, Global CEO,
Creative, dentsu International.
- Media strategy through volatility: looks at how 2020 changed the way the industry works together in the context of changed media consumption habits, consumer behaviours and the rise of e-commerce and at-home media.
- Effectiveness through volatility: discusses the lessons from the most awarded work of 2020 for effectiveness, highlighting the need to be prepared for change, for balance, and to be customer-focused.