The Rising Influence of AI Brand Ambassadors in Marketing
For decades, human faces have been used to build trust and aspiration for brands - celebrities, influencers, founders, even mascots. ...
News18 India launches ‘Stump Mic’, most unfiltered cricket talk show around ICC Men’s T20 World Cup
New Delhi: As cricket fever builds across the country ahead of the ICC Men’s T20 World Cup, News18 India has ...
Shikhar Dhawan announced as brand ambassador of Delhi Khel Mahakumbh by Government of Delhi
MUMBAI: Retired cricketer and Arjuna Awardee, Shikhar Dhawan has been appointed as the Brand Ambassador of the inaugural Delhi Khel ...
Myntra appoints Pramod Adiddam as Chief Technology Officer
Bengaluru: Myntra has announced the appointment of Pramod Adiddam as its Chief Technology Officer (CTO), further strengthening its senior leadership ...
Challenger Brand focuses on expanding consumption rather than competing for existing market share: Prabhu Gandhikumar, TABP
Founded in 2018, TABP Snacks and Beverages is a Bharat-first FMCG company focused on formalising India’s unbranded food and beverage ...
Brands kick off Valentine’s Day with early-bird engagement campaigns
Mumbai: Valentine’s Day 2026 saw brands moving beyond clichés to explore love in its most honest, everyday forms—through humour, culture, ...
René Gerhard appointed Managing Director at BMW Group Asia
Mumbai: Rene Gerhard has joined Managing Director - BMW Group Asia at BMW Group. René Gerhard joins the role with ...
Click OK Studio launches hourly rental content creation space in Mumbai
Mumbai: Click OK Studio has launched a new hourly rental content creation studio in Mumbai, aimed at serving the city’s ...
Emirates unveils new ad campaign featuring Suryakumar Yadav ahead of ICC Men’s T20 world cup
Mumbai: Emirates has launched a new advertising campaign featuring Indian cricket star Suryakumar Yadav, timed ahead of the ICC Men’s ...
Underneat launches ‘Underwoman’ campaign, reimagining innerwear as a confidence enabler
Mumbai: Underneat, India’s fast-growing mass-premium innerwear brand co-founded by creator Kusha Kapila and fashion industry veteran Vimarsh Razdan, has unveiled ...
