Mumbai: Figaro, an olive oil brand and part of global olive oil company Deoleo, has unveiled a refreshed brand identity, redesigned packaging and a new national campaign featuring actor and entertainer Sunil Grover as it looks to strengthen its presence in the Indian market.
The brand revamp marks a new phase of growth for the 100-year-old brand, which has been present in India for more than four decades. The company said the transformation reflects Figaro’s evolving consumer proposition while building on its legacy of trust and quality.
India remains a key strategic market for Deoleo, with the domestic olive oil category estimated at around ₹880 crore and continuing to witness sustained growth. The company sees significant opportunities to expand household penetration, drive category adoption and deepen Figaro’s presence across both established and emerging markets.
At the centre of the brand refresh is Figaro’s multipurpose positioning, which now accounts for nearly 48% of the brand’s business in India, making it the largest segment in the company’s portfolio.
The updated packaging introduces a more contemporary design across tins and bottles, highlighting the brand’s multipurpose proposition, purity credentials and visual identity. The redesigned bottles feature a sleeker ergonomic shape with elegant contours and a flip-top cap, while retaining the iconic Figaro logo.
To support the repositioning, Figaro has launched a new advertising campaign featuring Sunil Grover. The campaign uses humour and everyday situations to showcase the versatility of the brand, leveraging Grover’s wide appeal across audiences.
Commenting on India’s importance in the company’s global strategy, Tomislav Bucic, Chief North Europe and APAC-MEA Officer, Deoleo, said, “India represents one of the most exciting opportunities within Deoleo’s global portfolio. This market is large, diverse and evolving, making it strategically important for the long-term growth of the category. We continue to see significant headroom for expansion and remain committed to investing in the market through our brands, distribution capabilities and consumer engagement initiatives.”
Vishal Sarin, General Manager, Deoleo India, said, “Over the years, consumers have shaped Figaro’s journey in India in ways that are unique to this market. Multipurpose consumption has emerged as an important driver of growth for the brand, and this refresh is about bringing greater visibility to that strength. Through a sharper positioning, refreshed packaging and stronger communication, we are creating a more distinctive identity that reflects how consumers already engage with Figaro today.”
Sharing his association with the campaign, Sunil Grover, Actor and Entertainer said, “Growing up, Figaro was a name most of us recognised instantly, so there is a natural sense of trust and familiarity attached to the brand. What appealed to me about this campaign is that it takes one of Figaro’s strongest qualities, its multipurpose nature and tells that story in a fun and relatable way. The humour comes from everyday situations, which is why the film feels so natural. I enjoyed bringing that story to life and being associated with a brand that has such a long-standing connection with Indian families.”
The campaign will be rolled out across television, digital, influencer and retail platforms through an integrated media strategy spanning key markets.
Deoleo said the initiative is part of its broader strategy to strengthen Figaro’s position in India while driving long-term category growth. The company’s brands are currently available through nearly 250,000 retail outlets across the country via general trade, modern trade and e-commerce channels, with continued investments planned in distribution expansion and consumer awareness
