BARC WK 42: Zee TV achieves the 2nd spot in Hindi GEC Pay-TV category; Star Utsav leads Hindi GEC Rural
For week 42 in the Hindi GEC Pay-TV category, we see Star Plus leading the category with 936mn impressions. In ...
Lion Entertainment bags PR Mandate for Most Wanted Records
Mumbai: Most Wanted Records partners with Lion Entertainment, a PR and an Integrated Marketing firm, for its communications mandate. Having launched ...
YOG LOVE’S Yoga-Thon 3.0 took yoga enthusiasts to the Journey Within
Mumbai: Ira Trivedi and her team at YOG LOVE are touted to be the curators of tranquil and healing yoga ...
Syska Group announces versatile actor Rajkummar Rao as its new brand ambassador
Mumbai: SYSKA Group, India’s leading Fast Moving Electrical Goods (FMEG) company, today announced that it has roped in award winning ...
Critical Christmas Q4 2020 forecast down £724m year-on-year
London: The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4%, lower than the ...
Planet Marathi roped in Business Intelligence unit of ads2OTT.com for their Advertising & Subscription monetisation
Mumbai: Planet Marathi has announced a strategic partnership with ads2ott.com - India’s first integrated OTT Exchange to provide marketing, advertising, ...
MG Motor India launches its 360 campaign for the launch of MG Gloster
New Delhi: After the much-admired launch of India’s first connected internet SUV followed by India’s first pure electric Internet SUV, ...
Chingari teams-up with Madhuri Dixit’s online dance academy ‘DanceWith Madhuri’
Mumbai: Chingari, a home-grown, short video sharing app collaborates with Madhuri Dixit-Nene’s online dance platform DanceWithMadhuri. The move comes in ...
80% consumers expect better customer service during COVID-19, finds Hiver research
Bangalore: As the COVID-19 pandemic continues, more than 80% of consumers expect customer support to get more empathetic or more ...
&flix latest Consumer Study titled ‘Hollywood is for Everyone’ decodes movie lovers in India
Mumbai:Hollywood’s growing larger-than-life appeal knows no bounds. With its sophisticated visual effects, unique concepts and aspirational characters, today its fandom ...
