Mumbai: Moneycontrol is sharpening its transition from a financial information platform to a full-stack financial services destination, with a strong push into lending as a core growth driver. As part of this strategic shift, Network18 Group has elevated Ankit Fitkariwala to the role of CEO – Lending at Moneycontrol.
The appointment comes at a time when Moneycontrol is expanding beyond content and market data to enable transactions and financial fulfilment for its users. The platform has been steadily building capabilities that allow users not just to track financial markets, but also to access credit and manage key financial needs directly.
A major pillar of this transformation has been the rapid scale-up of its lending business. Over the past year, Moneycontrol has broadened its offerings from personal loans to include gold loans and loans against mutual funds, positioning itself as an integrated financial solutions provider. This expansion reflects a wider industry trend where digital financial platforms are moving toward embedded finance models to deepen user engagement and monetisation.
Ankit Fitkariwala, who joined the company in April 2023, has played a central role in building this vertical. Under his leadership, the lending business has been set up from the ground up, including the creation of a cross-functional team spanning product, partnerships, and risk.
The business has already delivered notable scale. Moneycontrol’s lending platform crossed ₹1,000 crore in disbursals over the past year and enabled more than 1.5 crore users to access their credit scores—marking a significant step in expanding financial access and literacy.
In his new role, Fitkariwala will be responsible for driving the next phase of growth, with a focus on scaling the lending business both exponentially and profitably. His mandate includes strengthening partnerships, expanding product offerings, and enhancing the platform’s ability to serve users across different credit needs.
The move underscores Moneycontrol’s broader ambition to evolve into a comprehensive financial fulfilment platform—one that goes beyond information to actively participate in users’ financial journeys.
Rahul Joshi, representing Network18’s leadership, highlighted that the lending vertical will be critical in delivering deeper, more tangible value to users, as the company positions itself at the intersection of content, data, and financial services.
With this leadership transition, Moneycontrol is expected to intensify its play in India’s fast-growing digital lending ecosystem, aiming to emerge as a market leader in the space.
