Brands must adopt a robust Omnichannel approach to marketing: Kartik Sharma, OMG India
Omnicom Media Group’s report on Covid-19 Gearing up for the Festive Season is an in-depth report that provides insights into ...
YouTube creators in India unlock a content revolution in new and even more diverse categories driving massive watch time growth
Mumbai: At its marquee annual event Brandcast, YouTube announced that with its unique and diverse content catering to the personal ...
Glad U Came bags PR mandate for Japanese eyewear brand OWNDAYS
Mumbai: Glad U Came, a leading PR and Influencer Marketing agency has been awarded the PR mandate for OWNDAYS, a ...
News18 Network launches ‘Jai Kisaan Jai Vigyaan’ campaign to drive conversations on new-age farming
Mumbai: News18, India’s largest news network today announced the launch of the regional edition of Jai Kisaan Jai Vigyaan, a ...
BARC WK 42: Zee TV achieves the 2nd spot in Hindi GEC Pay-TV category; Star Utsav leads Hindi GEC Rural
For week 42 in the Hindi GEC Pay-TV category, we see Star Plus leading the category with 936mn impressions. In ...
Lion Entertainment bags PR Mandate for Most Wanted Records
Mumbai: Most Wanted Records partners with Lion Entertainment, a PR and an Integrated Marketing firm, for its communications mandate. Having launched ...
YOG LOVE’S Yoga-Thon 3.0 took yoga enthusiasts to the Journey Within
Mumbai: Ira Trivedi and her team at YOG LOVE are touted to be the curators of tranquil and healing yoga ...
Syska Group announces versatile actor Rajkummar Rao as its new brand ambassador
Mumbai: SYSKA Group, India’s leading Fast Moving Electrical Goods (FMEG) company, today announced that it has roped in award winning ...
Critical Christmas Q4 2020 forecast down £724m year-on-year
London: The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4%, lower than the ...
Planet Marathi roped in Business Intelligence unit of ads2OTT.com for their Advertising & Subscription monetisation
Mumbai: Planet Marathi has announced a strategic partnership with ads2ott.com - India’s first integrated OTT Exchange to provide marketing, advertising, ...
