ABP Ananda’s creative integrations give brands the edge this Durga Puja
Kolkata: ABP Ananda has not just been wooing its audiences with its special Durga Puja programming, but also leaving no ...
Digital ad transparency through programmatic means
Supply chain complexity, a varied understanding across metrics that measure ROI, brand safety, and, in particular, transparency are some of ...
NortonTM 360 launched its first communication campaign in India with Havas Group India
Mumbai: NortonLifeLock launched its first communications campaign in India earlier this month in support of Norton 360. The campaign aims ...
Poker Sports League returns in a new avatar with a virtual format
Mumbai: After the culmination of two successful seasons, Poker Sports League is returning in a new avatar as Poker Sports ...
Kotak Life Forays into Comprehensive Health Insurance; Launches Kotak Health Shield
Mumbai: Kotak Mahindra Life Insurance Company Limited (Kotak Life) today announced its foray into health insurance with a new product ...
News18 India brings special episodes of Lapete Mein Netaji ahead of Bihar elections
New Delhi: Continuing the channel’s legacy of bringing extensive reportage & engaging formats, News18 India is coming up with an ...
Hansa Research files a suit against Republic TV against use of its name
Mumbai: Hansa Research, the agency appointed by Broadcast Advertising Research Council (BARC) for managing household panel for TV audience measurement, ...
Brightcove Reinvigorates Brand Platform with Total Visual Redesign
New Delhi: Brightcove Inc. (NASDAQ: BCOV) the global leader in video for business, today announced a complete reimagination of its brand, ...
South GECs WK 41: Star Maa leads the Telugu market; Star Vijay at No. 2 in the Tamil market
According to BARC Ratings of South GEC for week 41, the following are the ranking of various Regional GECs. Malayalam: ...
PR firms will also help in mitigating the risk of fake news post-Covid: Priyanka Bhatt, Equations PR & Media
Priyanka Bhatt founded Equations in 2015 which specializes into Public Relations, reputation management, brand strategy, consultancy and digital marketing. The ...
