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Home Featured

South GECs WK 41: Star Maa leads the Telugu market; Star Vijay at No. 2 in the Tamil market

by Editorial
October 23, 2020
in Featured, Market Analysis
2 min read
South GECs WK 18: Star Maa leading the Telugu category; Zee Kannada on the 2nd position in Kannada category
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According to BARC Ratings of South GEC for week 41, the following are the ranking of various Regional GECs.

Malayalam:

Asianet has been a consistent performer and a leader in the Malayalam category. The channel in week 40 had garnered a total of 285mn impressions which in week 41 grew by 4mn impressions making it 289mn impressions. We have Flowers TV on the 2nd spot with 98mn impressions and the 3rd spot is secured by Mazhavil Manorama with 89mn impressions. The last two spots consist of Surya TV with 74mn impressions and Zee Keralam with 70mn impressions respectively.

Tamil:

In week 41 of BARC India’s TV rating data, there are no changes in the pecking order in the TAMIL GEC category as usual with Sun TV leading the Tamil – All Platform Top 5 channels category with 843mn impressions, the channel in week 40 had 795mn impressions which rose by 48mn impressions. Star Vijay follows with 579mn impressions and the last three spots are secured by Zee Tamil with 481mn impressions, KTV with 259mn impressions, and Star Vijay Super with 129mn impressions.

Telugu:

In the Telugu market, Star Maa leads the All Platform Top 5 channels category with 781mn impressions which grew by 23mn impressions in week 41 followed by ZEE Telugu with 494mn impressions. ETV Telugu secures the 3rd spot with 456mn impressions while the last two spots are secured by Gemini TV with 345mn impressions and Star Maa Movies with 193mn impressions.

Kannada:

With the undisputed leader Zee Kannada leading the Kannada GEC category with 367mn impressions followed by Star Suvarna on the 2nd spot with 288mn impressions. For the last 3 spots, we have Colors Kannada with 256mn impressions, Udaya TV with 213mn impressions, and Udaya Movies with 169mn impressions.

Tags: Asianetflowers tvSouth GECs WK 41Star MaaStar SuvarnaStar VijaySun TVZee KannadaZee Telugu

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