BARC WK 37: Star Plus leads the chart for Hindi GEC Pay-TV and Hindi GEC Urban; Zee Anmol secures the 2nd spot in Hindi GEC Rural
For week 37 in the Hindi GEC Pay-TV category, we see Star Plus leading the category with 977mn impressions. In ...
Brands will spend $59bn on e-commerce advertising this year – WARC Global Ad Trends
International: Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession - reaching a ...
I always thought there was a lot of power in the idea where a product celebrates its biggest competitor: R Balki in conversation with Mitrajit Bhattacharya on Bollywood Talkies
R.Balki, the man behind some of the best feature films Bollywood has ever seen, CheeniKum, Paa and Pad Man, had ...
Myntra announces actress Disha Patani as it’s first-ever ‘Beauty’ brand ambassador
Bengaluru: Ahead of the festive season, Myntra announces Bollywood actress, Disha Patani, as its brand ambassador to further consolidate its ...
DrinkPrime assigns PR duties to Bconnect Communications
Bengaluru: Bengaluru based DrinkPrime has appointed a new-age integrated marketing communication agency, Bconnect Communication to manage its external communication activities ...
Trell appoints Sahil Deswal as VP – Growth and Monetisation
Mumbai: Homegrown Lifestyle-Community-Commerce platform Trell has announced the appointment of Sahil Deswal as the VP of Growth and Monetisation. Sahil previously served as VP - ...
Westland Publications to publish Sid Mallya’s debut book on mental health – conSIDer This
New Delhi: Westland Publications (an Amazon company) is thrilled to announce the acquisition of actor, producer Sid Mallya’s debut book ...
Voot Select premieres the contentious political drama of the year – The Comey Rule
New Delhi: The US Presidential Election 2020 is the most anticipated political event unfolding in a matter of weeks. But ...
Health and Fitness Activity on Mobile Skyrockets in 2020: Installs Up 67% Due to COVID-19 Lockdowns
Bangalore: As gyms and fitness studios closed during COVID-19 lockdowns, consumers have increasingly relied on health and fitness apps to ...
India Witnesses High Growth of Shopping App Installs, Marching Towards a Mobile-First Festive Season
Bengaluru: AppsFlyer, the global attribution leader, today released The State of Shopping App Marketing 2020 report highlighting a paradigm shift ...
