Brand Building in the time of crisis: Why an effective communication strategy is pivotal
According to a Brand Finance report, Covid-19 may cost 100 most valuable Indian firms a staggering $25 billion in terms ...
Campaign by Clinic Plus Shampoo is the Most Aired while campaign by Whatsapp is the Most Liked: Chrome Optimal+ WK 29
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week ...
We plan to grow nationally yet maintain our local touch: Siddhant Kamath, Naturals Ice Cream
The new normals in a world where Covid-19 unfortunately is becoming a part of our life will bring about many ...
Native apps will play a significant role in brand marketing strategies: Pradeep Kumaar, CEO, Neil Patel Digital
Neil Patel Digital India is the Indian counterpart of the global agency Neil Patel Digital. Having successfully helped industry Giants like Google, GM ...
The Advertising Club & MICA – School of Ideas announce Strategic Partnership
Mumbai: The Advertising Club has been the category torchbearer driving the Media and Advertising industry’s growth and learning development agenda ...
VMLY&R India and Swaraj Tractors celebrate the unstoppable spirit of India’s farmers
Mumbai: VMLY&R India, award-winning digital marketing, advertising, and transformation agency conceptualized and executed the latest campaign for Swaraj Tractors. The ...
BIG FM associates with Gulf Oil once again; celebrates the festival of Rakhi with season 2 of ‘Suraksha Bandhan’
Mumbai: Marking the occasion of Raksha Bandhan, BIG FM, one of India’s largest radio networks in the country who is ...
MTV Beats launches ‘Punjabi Beats’ – dedicated slot for high-volt Punjabi Music
New Delhi: Hindi music channel MTV Beats today announces the launch of a dedicated slot for young and upbeat Punjabi ...
Cadbury and Ogilvy reach out to 3.2 million readers, enabling them to acknowledge the ones who make life easier with a ‘Heart Felt Thank You note’
Mumbai: In today’s world, when digital is increasingly becoming the media of preference for brands, Cadbury and Ogilvy gave a ...
Coca-Cola Unveils two new Minute Maid Brands to mark its entry into Immunity-boosting Beverages
New Delhi: Reiterating its commitment as a ‘Total Beverage Company with strong local roots’, Coca-Cola India continues to invest in ...
