Mumbai: VMLY&R India, award-winning digital marketing, advertising, and transformation agency conceptualized and executed the latest campaign for Swaraj Tractors. The campaign aimed to celebrate the undying spirit of the Indian farmer and highlight the fact that while literally everything came to a grinding halt during the pandemic, the farmers continued toiling hard for us without any break.
The hard-working farmers stepped up to fulfill the responsibility of feeding the nation. Without their support, one couldn’t even imagine surviving the lockdown period. Swaraj Tractors have rightfully called them unstoppable and dedicated a fitting tribute to them, titled: Jo naa ruke, vo Kisaan.
While many brands have thanked essential workers such as doctors, healthcare workers, sanitation workers, and many others, farmers have been largely left out of this narrative. Swaraj’s campaign fills the gap, showcasing the unstoppable spirit of our farmers in the form of a beautiful tribute.
Commenting on the campaign, Amandeep Singh- Business Director, VMLY&R India & Branch Head, Delhi said, “When the lockdown began, the cities ground to a halt, but the farmers never stopped. With this insight, we decided to dedicate a tribute to our farmer heroes. As a brand, Swaraj enjoys a cult following among its audience. In this situation, we knew that our role was to ensure that these farmer heroes get their due recognition.”
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Iss desh ke kisaan ne har haalaat ko dekha hai, har musibat se vo hai lada. Par vo naa kabhi ruka hai, naa kabhi rukega. Kyonki jo naa ruke, vo kisaan. Swaraj karta hai har uss kisaan ko pranaam, jo desh ke liye nirantar karta raha hai kaam. #JaiKisaan #MeraSwaraj
Swaraj Tractors ಅವರಿಂದ ಈ ದಿನದಂದು ಪೋಸ್ಟ್ ಮಾಡಲಾಗಿದೆ ಭಾನುವಾರ, ಆಗಸ್ಟ್ 2, 2020
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